Bizarrely, a post I put up a while ago about press ups in Taekwondo started to appear on page one of Google.co.uk for the keyphrase “press ups”. If you’re doing TKD hopefully it was a useful, inspired and interesting read, but if you don’t, the odds are it wasn’t exactly what you were looking for based purely on that keyphrase search.
Looking at Analytics, the bounce rate for that keyphrase is 100%, and gradually Google is dropping my position for it accordingly.
It’s always seemed logical for me that Google’s algorithm should pay close attention to bounce rate to help it guage the relevance of it’s results, but this is the first time I’ve actually been able to see it actually working in a real scenario. Hopefully they’ll drop me altogether for that keyphrase as it’s dragging my total bounce rate up – most pages on the site, when they are reached through an appropriate keyphrase have bounce rates beneath 40% which is much more like it.
