I've never really believed the use of the H1 tag could really reap any rewards with a search engine like Google. Surely their algorythm is much too complex for something so simple to have a dramatic effect. Now I do believe it, and found out purely by chance.

This week my daughter said she wanted her own website, so not really having the time or inclination to do a whole design for something she'd probably get bored of in about five minutes, I set her up a Blogger account, set it up on a subdomain and put it live.

Now, obviously her full name isn't a competetive, or even desirable keyword to rank highly for, but experimenting with high ranking,high paying keywords is arduous and working out how Google is responding to your efforts is nigh on impossible. Working on a non competitive keyword seems to give a clearer unbiased look at how the engines view them.

Just THREE days later out of curiosity I Googled her name. Number TWO on Google out of 300,000 supposed results. Since there is only one link to it (from my blog of course) and it's not using her full name as anchor text, the position can only be down to the fact that her name is the H1 tag of her page. Now that's fast. Time to get some H1 tags inserted into my Taekwondo site methinks.